Poppy Jaman

Poppy Jaman

CEO & Founder MindForward Alliance and City Mental Health Alliance

For the last 20+ years I have been creating and leading organisations in the mental health world. My last decade has been focused on ensuring global businesses are making mental health and wellbeing a Boardroom agenda and I have made that possible with my deep understanding and ability to translate the intersection of inclusion and equity into leadership narratives. I work with CEO’s and leaders from business, civil society, NGO and community organisations.

I continue to lead several organisation through Executive and Non-Executive roles.

I helped found the City Mental Health Alliance (CMHA) in 2012, it is now the global community for mentally healthy businesses. We continue to strengthen our community by facilitating sustainable change and redesigning the world of work to be psychologically safe, innovation enhancing cultures where everyone can flourish.

In 2020 in the spirit of sharing our collective knowledge widely with businesses around the world, we took the important step of launching the first Global Thriving at Work Framework for mental health at work.

In June 2020, I led the collaboration with 15 other not-for-profits to set up the Mental Health Sustainability Programme. Its objective is to sustain the ability of small voluntary, community and social organisations to continue to deliver urgently needed mental health support to those disproportionately affected by the health and economic crisis caused by Covid-19. I raised $500 for the fund.

In 2020 we grew and evolved our Early Careers Health Programme. Our Thriving From The Start Network also grew in numbers to 346 people across City businesses.

I served as an advisor on the Board of Public Health England for 6 years and as part of this role in 2017 I was invited to meet the Prime Minister and her Cabinet to put forward a proposal, for the first NHS owned national online public mental health platform. Which is now known as Every Mind Matters.

I built Mental Health First Aid England (MHFA) from a Department of Health initiative into an independent community interest company. In 2014 we expanded to work with the Uganda People’s Defence Force to train personnel in the Armed Forces. In 2015 we supported the launch of MHFA in Bangladesh.

We were contracted by the DHSE to deliver the Schools programme. The aim was to train at least one member of staff in every secondary school, we trained 2,753 members of staff from 2,040 secondary schools.

As I left the organisation in 2018 we had achieved 400k mental health first aiders and the annual income for 2019 was just over £9m.

MindForward Alliance: Transforming Workplace Mental Health


MindForward Alliance a leading global not-for-profit membership organisation transforming workplace culture into one that supports the mental health of its employees. Using best practices from around the globe, we offer […]

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